Strategic Plan Essay Example | Topics and Well Written Essays - 1000 words - 1

Strategic Plan - Essay Example To complete the strategic plan for â€Å"Sir Harry†, a SWOT analysis would be provided, in conjunction with stipulating the lounge’s mission and vision statements, values and objectives, as well as strategies and goals. â€Å"Sir Harry’s† aim to provide top of the line service to customers looking for a quiet respite from the busy life through posh and romantic ambiance and the luxury of enjoying cocktails in the company of friends. The lounge bar embodies the perfect get-away to unwind and spend quality time to treat oneself or friends to an extraordinary nightlife experience. The vision is to employ initially a small staff of highly qualified and competent personnel totaling 10 in all to increase annually by 3 to 5 personnel depending on the number of guests and visitors that patronize the lounge. These personnel would assume the roles of a lounge manager, finance, human resources and operations manager, and the rest would be in charge of directly addressing the needs of the customers through expertise in cocktails, specialty hors-doeuvres and canapà ©s, serving, as well as security and maintenance. The projected sales are initially $5,000 per night for the first month, and to increase by 10% until the sixth month. From the sixth to twelve months, sales is expected to pick up by 20 – 25% until the 2nd year. The values that would make â€Å"Sir Harry’s† stand out among the rest of the lounges in Hawaii is its adherence to exemplary service that would not only satisfy customers but delight them into coming back for more. In addition, the luxurious, sophisticated and romantic ambiance makes clientele extend their stay and look forward to more nights of experience with â€Å"Sir Harry’s†. 1. Owner/Proprietor: Prepare and develop a comprehensive business plan and forge contacts with suppliers to position the lounge as an upscale bar within the Hawaii district with the next 3 to 5

Evaluating Performance of Starbucks Case Study Example | Topics and Well Written Essays - 1250 words

Evaluating Performance of Starbucks - Case Study Example These ideas are closely connected with concepts of growth, achievements and satisfaction which help Starbucks to increase productivity and ensure stable market position. Motivational principles are based on equity theory. The theory is based on idea that "people need to feel that there is a fair balance between inputs and outputs" (Equity Theory 2007). The core of the staff works full-time in the organization while next to them or with them are employees on temporary assignments, part-time workers, and people working in joint venture settings. The result may therefore be individuals working together whose allegiances and concerns may involve differences that are highly important to Starbucks. Relationships, views, and expectations among those who are all part of one group-or who view themselves as part of the same company or as "insiders"-are different from the types of relationships and communication patterns that develop among those who view themselves as belonging to different gro ups. The aim of HR is to motivate both part-time and full-time employees and level possible differences. Equity has a great impact on satisfaction and achievements of employees. Starbucks provides provide financial and other resources for developing and implementing career programs for full-time and part-time employees, particularly programs emphasizing personal growth. They provide recognition of the frequently temporary nature of contemporary work settings while at the same time encouraging positive relationships between individuals and organizations over the long run. To achieve growth, Starbucks develops skills in the employees not previously realized and thus eventually prove beneficial to the individual and the organization. Starbucks uses such strategies as financial rewards and recognition to motivate and inspire employees of all ranks and positions. These accounts are linked to individual work patterns and individual work behavior in a more immediate manner. These plans foc us on health and welfare benefits as much as if not more than pay and pension concerns.). Equity theory can be seen as a strategy for achieving organizational growth and success rather than as a fixed cost of doing business. Also, these motivational strategies support high performance teams and influence cohesiveness and friendly atmosphere, cooperation with the workers, managers, and leaders, personal commitment and high productivity (Robbins, 2004).